The Formation of Appearance-Related Attitudes and the "Ideal Body" Image in Adolescents Under the Influence of Advertising

Adolescence is the period when experiences related to the body and appearance are most intense. Physical chang-es draw the adolescent's attention to his or her own body, while the opinion of peers becomes decisive in self-evaluation. L.S.Vygotsky described adolescence as a period when new needs and interests emerge and the individ-ual begins to understand himself in a new way. In this process of "understanding oneself in a new way", the stand-ards of beauty presented by advertising can become a yardstick for the adolescent.