Consumers, Clients or Citizens? Politics, Policy and Practice in the Reform of Social Care

In the United Kingdom, New Labour articulated a consumerist view of the relationship between the public and public services. Its view of the citizen-as-consumer was the source of considerable political controversy and debate – both within and beyond public services. In this paper, I explore four aspects of consumerism in relation to social care in the United Kingdom: the political context of the rise of the ‘citizen-consumer’; the place of the citizen-consumer in social care policy; the responses of organisations providing social care to consumerist pressures and lastly the impact of consumerism on characteristic tensions in public services.