Desempeño financiero de la mediana fábrica de cacao, chocolate y confites en Colombia

The objective of this research is to evaluate the financial performance of the medium-sized factory that produces cocoa, chocolate and confectionery in Colombia in the period 2015-2020, which appears in the EMIS Professional and SIIS of the Superintendence of Societies databases, applying as methodology the analyses: static, trending over time, and of a similar group, of accounting and value management indicators that measure its growth, efficiency, efficacy, and effectiveness. The median factory is found to increase its assets, but its sales and net profit fluctuate; it also presents favorable results of its profit margins, asset rotations and returns on investment, which were on average higher than those achieved by the entire sector, making it more effective in achieving benefits for its investors for having been more efficient in the use of physical assets and more efficacy control of costs and expenses. Although these propitious results are corroborated with the averages of the added economic value, the added market value and the percentage of residual utility, they are lower than those of the sector; the imbalance is caused by its higher cost of capital, which is not enough to compensate with its greater effectiveness in achieving profits for the net operating assets invested, which makes it lose competitiveness. The results of this research could be complemented with studies for groups of companies of the same age, legal structure and geographical location at the national and international levels.