Answers are grounded in this paper and cite their sources.
The author presents a framework that considers public health and social issue behaviors and is based on self-interest, exchange, competition, free choice, and externalities. Targets that are prone, resistant, or unable to respond to the manager's goal behave on the basis of their motivation, opportunity, and ability and on a manager's use of the strategies and tactics inherent in education, marketing, and law.
No takes yet. Share an insight, caveat, or question.
Michael Rothschild (1999) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: