Editorial: New JBIM initiatives to improve B2B research and provide greater scholarly alignment with practice

New JBIM initiatives to improve B2Bresearch and provide greater scholarly alignment with practice 1. JBIM a platform for the evolving business-tobusiness system in practice and research Business-to-business (B2B) marketing faces a paradox: while industrial markets are key pillars of virtually all local and global marketing activity, most consumers only notice them once they are disrupted.Currently, we are witnessing disruptions like the COVID pandemic, related distortion of supply chains and a war affecting the largest participants in the global market.As a leading journal devoted to business and industrial marketing, Journal of Business and Industrial Marketing (JBIM) is committed to extending knowledge, theory and methods empowering scholars and managers to navigate and shape business markets in the face of uncertainty and complexity inherent in B2B commercial relationships.Recent publications on the state and future of B2B marketing research (Lilien, 2016;Mora Cortez and Johnston, 2017;Mora Cortez, 2019;Tanner, 2021;Tzempelikos, 2022) indicate opportunities for researchers to reimagine theories to better connect to the practical world.In this vein, academics are encouraged to adopt an ecosystemic view (Alderson, 1965;Layton, 2011) on B2B marketing research, which involves researchers, journals, publishers, readers and reviewers among others.In this editorial, we focus on the goals of JBIM as the platform for rigorous research on B2B marketing and sales, aiming to navigate and contribute to the publishing ecosystem.Both, the enhanced complexity of business markets and the thrilling productivity of B2B scholars shown in the rise of number, quality and range of topics of submissions, are driving substantial changes of the journal.Some of these changes will include the following: