Key points are not available for this paper at this time.
Journal Article Indexing Product Quality: Issues, Theory, and Results Get access David J. Curry, David J. Curry Search for other works by this author on: Oxford Academic PubMed Google Scholar David J. Faulds David J. Faulds Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 1, June 1986, Pages 134–145, https://doi.org/10.1086/209055 Published: 01 June 1986 Article history Received: 01 February 1985 Revision received: 01 December 1985 Published: 01 June 1986
Curry et al. (Sun,) studied this question.