(1985). Methodological and Theoretical Foundations of Advertising Copytesting: A Review. Current Issues and Research in Advertising: Vol. 8, No. 2, pp. 1-74.

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Cite This Study

Stewart et al. (Sun,) studied this question.

synapsesocial.com/papers/6a1d7aceba65f5ee325e7613 https://doi.org/https://doi.org/10.1080/01633392.1985.10505383

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Consumer and Industrial Buying Behavior1978 · 621 citations
2Experimental and Quasi-Experimental Designs for Research1963 · 15,245 citations
3Advertising : a behavioral approach for managers1980 · 13 citations
4Physiological measurement of advertising effects1984 · 26 citations
5Repetition, Cognitive Responses and Persuasion1981 · 128 citations

Methodological and Theoretical Foundations of Advertising Copytesting: A Review | Synapse

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Consumer and Industrial Buying Behavior1978 · 621 citations
2Experimental and Quasi-Experimental Designs for Research1963 · 15,245 citations
3Advertising : a behavioral approach for managers1980 · 13 citations
4Physiological measurement of advertising effects1984 · 26 citations
5Repetition, Cognitive Responses and Persuasion1981 · 128 citations