August 1, 1981Journal of Marketing Research

An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance

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Abstract

George E. Belch, An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance, Journal of Marketing Research, Vol. 18, No. 3 (Aug., 1981), pp. 333-349

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Cite This Study

George E. Belch (1981) studied this question.

synapsesocial.com/papers/6a7f3464e9877cc9856a7e4a https://doi.org/10.2307/3150974

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