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Journal article explores how children use cognitive defenses against advertising, highlighting implications for consumer behavior.
Journal Article Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach Get access Merrie Brucks, Merrie Brucks Search for other works by this author on: Oxford Academic PubMed Google Scholar Gary M. Armstrong, Gary M. Armstrong Search for other works by this author on: Oxford Academic PubMed Google Scholar Marvin E. Goldberg Marvin E. Goldberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 4, March 1988, Pages 471–482, https://doi.org/10.1086/209129 Published: 01 March 1988 Article history Received: 01 December 1986 Revision received: 01 June 1987 Published: 01 March 1988
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Brucks et al. (1988) studied this question.
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