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As social systems, organizations need to ensure connectivity between established and deviant communication streams to accomplish organizational innovation. This article explores elements and systemic strategies of connectivity formation for the introduction of an organizational innovation such as the concept of crowd innovation in the public sector. For public administrations, crowd innovation represents an organizational innovation since it implies broad participation and the integration of external ideas, and thus often opposes prevalent organizational structures. Our findings contribute to the knowledge on systemic innovation management and suggest that public managers can enhance connectivity formation by addressing semantics, routines, practices, roles, and redundancies.
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Collm et al. (2013) studied this question.
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