Search Behavior of International Vacationers: Travel-Specific Lifiestyle and Sociodemographic Variables

The primary objectives of this exploratory study were to determine the relative ability of a limited number of travel-specific psychographic statements and sociodemographic variables to (1) predict and explain external search behavior of a sample of international vacationers and (2) discriminate between respondents exemplifying active and passive external search behavior. The findings suggest that search behavior is better explained by travel-specific psychographics than by demographics.