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The purpose of this study is to examine how news communication tactics are affected by the creation of short videos, specifically in the shift from factual information delivery to an emotional experience for the audience. This study aims to comprehend how news organizations modify their communication strategies to engage and connect with audiences in an era dominated by attention spans and information overload, given the growth of digital media platforms and the rising popularity of short-form content. The study uses a variety of methodologies, such as public opinion, academic research, and content analysis, to obtain deep insights into this changing environment.
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Jingchen Yang (2024) studied this question.
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