The Causes, Impacts, and Countermeasures of Event-Based Cyber Violence against Chinese Female Athletes

Cyber violence, fueled by social media, is a growing global issue with widespread consequences on mental health, career success, and public perception. Chinese women athletes are disproportionately vulnerable, often targeted after controversial public events due to gender stereotyping, media sensationalism, and socio-cultural factors. However, research on its causes, effects, and solutions remains limited. This research examines cyber violence against women athletes in China through qualitative case studies of figures like Gu Ailing, and explores the causes, forms, and consequences of online abuse. The study highlights links between cyberbullying and mental health issues such as anxiety and depression. It also reveals the negative impact on athletic performance and sponsorship opportunities. Additionally, it reinforces gender biases and fosters a toxic online environment, harming the broader sports culture. While solutions such as legislation, media campaigns, and counselling exist, enforcement challenges weaken their effectiveness. This study advocates for stronger legal protections, stricter social media regulations, enhanced support from sports associations, and public campaigns promoting safer online behavior. By systematically addressing cyber violence against female athletes, this research contributes to gender equality discourse and media ethics in sports while offering practical solutions for a more respectful and safer online space.