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While cooperative buyer‐supplier relationships are becoming increasingly popular, barriers to their successful implementation exist. This research examines the dual nature of cooperative exchange as an important obstacle that may hinder buyers and suppliers in achieving all the potential benefits of cooperative exchange. This article presents and discusses the results of research that examined the attitudes of mid‐level purchasing personnel in the aerospace and electronics industries toward such cooperative arrangements.
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Pilling et al. (1992) studied this question.
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