Capturing and Creating Public Opinion in Survey Research

Journal Article Capturing and Creating Public Opinion in Survey Research Get access Carolyn J. Simmons, Carolyn J. Simmons Search for other works by this author on: Oxford Academic PubMed Google Scholar Barbara A. Bickart, Barbara A. Bickart Search for other works by this author on: Oxford Academic PubMed Google Scholar John G. Lynch, Jr. John G. Lynch, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 20, Issue 2, September 1993, Pages 316–329, https://doi.org/10.1086/209352 Published: 01 September 1993 Article history Received: 01 October 1991 Revision received: 01 December 1992 Published: 01 September 1993