Consumer Perceptions of Price, Value and Satisfaction in the Hotel Industry:

The hotel industry faces the difficult task of managing the temporal demand for its product. Also, the supply of rooms has outpaced the demand over the last decade. Under this competitive environment, hotels have two basic means of achieving a sustainable competitive advantage within their product markets: (1) low price or (2) high quality. This study examines the relationships between price, value and satisfaction in regard to hotel services.