As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments

Journal Article As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments Get access Priya Raghubir, Priya Raghubir Search for other works by this author on: Oxford Academic PubMed Google Scholar Aradhna Krishna Aradhna Krishna Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 23, Issue 1, June 1996, Pages 26–39, https://doi.org/10.1086/209464 Published: 01 June 1996 Article history Received: 01 March 1994 Revision received: 01 January 1996 Published: 01 June 1996