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In foreign supplier-manufacturing firm relationships, only product and price-related marketing variables significantly influence industrial buyers' relationship satisfaction and commitment. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

December 1, 2002Journal of Business and Industrial Marketing

Effects of suppliers’ marketing program variables on industrial buyers’ relationship satisfaction and commitment

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AAAlhassan G. Abdul‐MuhminKing Fahd University of Petroleum and Minerals

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Alhassan G. Abdul‐Muhmin (2002) studied this question.

synapsesocial.com/papers/6a1fa97e0e4b7a15b22609ed https://doi.org/10.1108/08858620210451136

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Effects of suppliers’ marketing program variables on industrial buyers’ relationship satisfaction and commitment

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Cite This Study

Effects of suppliers’ marketing program variables on industrial buyers’ relationship satisfaction and commitment

Discussion

Member takes

Implication

Key Points

Cite This Study

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