One “Nation,” Under Stephen? The Effects of The Colbert Report on American Youth

This study examines the effect of The Colbert Report, Comedy Central's mock conservative talk show, on young adults. By fashioning his character as a hyperbolic ideologue, Colbert is mocking personalities such as Bill O'Reilly. However, this study finds that when young adults are exposed to The Colbert Report's humor, they are not led to be more critical of the far right. Instead, the opposite happens, and there is an increased affinity for President Bush, Republicans in Congress, and Republican policies. Ironically, Colbert's attempts to poke fun at conservative commentators may be helping those same commentators spread their message.