Key points are not available for this paper at this time.
This article begins with a partial replication of previous work--a comparison of the Values and Life Styles (VALS) system and the List of Values (LOV). The analysis is then extended to evaluate the role of a set of standard demographic variables with respect to both psychographic segmentation systems. Copyright 1990 by the University of Chicago.
Novak et al. (Fri,) studied this question.