Perceptions of Interviewers' Evaluative Criteria for the Initial Job Interview: Implications for Marketing Our Students

Two hundred and sixty job interviewers and 110 marketing students rated the importance of 25 positive and 25 negative attributes of the interviewee in the initial job interview. Factor analysis of the interviewers' ratings indicated that they tended to focus on seven factors (evaluative criteria). Students accurately perceived the importance of four of these factors, but significantly misperceived the importance of the other three. No support for a negativity bias was found. Implications for grooming the students were discussed.