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February 1, 1981Journal of Marketing Research

The Application and Misapplication of Factor Analysis in Marketing Research

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Authors

DSDavid W. StewartUniversity of California, Riverside

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David W. Stewart (1981) studied this question.

synapsesocial.com/papers/6a0f165925c30b2cc7fa18cfhttps://doi.org/10.2307/3151313
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Also Consider

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  1. 1Factor Analysis of Media Exposure Data Using Prior Knowledge of the Medium1978 · 10 citations
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