An Executive-Level Perspective on the Strategic Management Process

The problem for most planning executives who are as of yet uncommitted to a strategic management system is that of determining the ways in which this new approach differs from their current framework for planning. There is an understandable reluctance to restructure existing systems, with the associated inherent cost, before the pros and cons of another method are clear. The author provides an executive-level perspective on the management process of strategy formulation and its implementation.