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Aims to promote the clear strategic thinking from which it is believed effective strategy arises. Discusses the approach of Harvard Business School's Michael Porter to business strategy and industrial economics. States the aims of a firm's strategy are to decide its goals and the means by which they can be achieved. Considers that managers need to consider whether their firm is positioned within the most appropriate strategic group and specific competitive forces applying to it ‐ combined with success.
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T Kippenberger (1998) studied this question.
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