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Suggests that the key question for multibusiness companies — companies whose constituent businesses are diverse in nature and operate in several different marketplaces — is not which business to be in, nor how to structure them, nor even what size they should be: but how the parent company creates a strategy which adds value to constituent businesses. Uses explanatory Figures for emphasis and stresses the need to define business unit boundaries and corporate reporting structures with clarity.
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T Kippenberger (1998) studied this question.
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