UTAUT Model for Smart City Concept Implementation: Use of Web Applications by Residents for Everyday Operations

The article considers the attitude of smart city residents towards the use of web applications in everyday life. It is very important for many stakeholders since it affects the involvement of people in all processes of urban life and contributes to the implementation of the smart city concept. The goal of the research is to study the factors influencing the intention and use of web applications in a smart city. Based on the results of surveying the residents of Riga, the UTA UT model was applied with the employment of partial least squares structural equation modeling in Smart PLS. The traditional constructs of the UTAUT model—Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), as well as Attitude towards the use of Applications (ATA)—had a direct or indirect positive relationship with the intention to use technologies (Behavioral Intention: BI) and/or with usage of these technologies (Use Behavior: UB). Anxiety indirectly via ATA showed a negative effect on UB. The influence of Age, Gender and Education on BI and UB as moderators was also investigated. Only Age as a moderator negatively affected the relationship between FC and PE and SI. The results showed that in order to involve in full scope of the population of Riga in the use of communication technologies and the implementation of the smart city concept, it is necessary to create the appropriate conditions for residents, in particular by teaching people on a permanent basis. Some of the obtained results were different from similar studies’ results, which emphasizes that city authorities and other stakeholders should make decisions on the involvement of citizens in smart process based on the local peculiarities, which supports the slogan of smart cities—think globally, act locally.