Fuzzy Based Decision Making for Promotional Marketing Campaigns

Fuzzy logic starts with the introduction of a fuzzy set. A fuzzy set is a set in which the boundary is not precisely defined.. It can contain elements with only a certain degree of membership. This paper presents a prediction of selection of customers for promotional marketing campaigns by incorporating fuzzy approach. A fuzzy model is proposed for selection of customers who should be targeted for deposit subscription schemes. Selection criteria are formulated on the basis of customer’s loan balance, customer’s age and annual income. Fuzzy logic approach is used for decision making for targeting specific customers for subscription.