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The main purpose of this article is to present and explore potential applications in marketing administration related to pricingstrategyusingfuzzylogic. Considering the new trends in consumer behavior in Brazil's economy and the consistent growth of C and D social classes an application was developed by the authors to better understand and adjust pricing strategies: The Think Fuzzy System that combines fuzzy logic (COPPE Cosenza Model), and some other related strategic concepts, supported by mathematical microeconomic modeling, utility factor, indifference curves and an experiential hierarchic clustering model.
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Morim et al. (2017) studied this question.
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