Key points are not available for this paper at this time.
Paul Slovic, Baruch Fischhoff, Sarah Lichtenstein, Bernard Corrigan, Barbara Combs, Preference for Insuring against Probable Small Losses: Insurance Implications, The Journal of Risk and Insurance, Vol. 44, No. 2 (Jun., 1977), pp. 237-258
Slovic et al. (Wed,) studied this question.