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This study aims to evaluate how social media influences individual travel-related decision-making and behaviors.

June 4, 2026International Journal of Academic Research & Development

Impact of Social Media on Tourist Decision Making Process

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Exploratory study assesses social media's influence on tourist choices, highlighting its growing significance.

This study aims to evaluate how social media influences individual travel-related decision-making and behaviors.
Exploratory and descriptive analysis using primary and secondary data collected via structured questionnaires.
Statistical analyses performed include ANOVA, Chi-square, and correlation tests using SPSS.
Data sourced from journals, articles, and reports focusing on social media's impact.
Significant influence of social media on tourist purchase decisions, particularly through content communities like review forums.
Negative electronic word-of-mouth spreads quickly; respondents share experiences more when dissatisfied.
Reliability on social media is high, impacting travel choices, with gender, age, and education influencing decision processes.

Kumar et al. (2018) studied this question.

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