September 16, 2025

Effects of Social Media on Consumer Buying Intention in Tourism

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Social media significantly influences consumer satisfaction during information retrieval and decision-making stages.
The study shows that social media impacts consumer buying intentions profoundly across the tourism industry.
Qualitative research findings provide insights into how social media shapes modern advertising strategies for businesses.
Social media serves as a vital tool for customer engagement and problem-solving in tourism and beyond.

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Qualitative research reveals social media influences consumer satisfaction in the tourism sector, suggesting new advertising strategies.

Khan et al. (2023) studied this question.

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