The Priming Effect of Corruption and Bureaucracy Bashing on Citizens’ Perceptions of an Agency’s Performance

Priming theories suggest that negative stories or events can affect how citizens feel about public organizations. However, research concerning the priming impact of both corruption and bureaucracy bashing—two relevant topics today—on how citizens perceive the performance of agencies is lacking. To close this lacuna in the literature, an experimental survey was conducted where respondents in the United States were randomly assigned to one of five performance vignettes. The results demonstrate that when participants were assigned to the vignettes containing the corruption and bureaucracy bashing cues, perceptions of performance were lower. This finding is consistent with priming theories. Moreover, differences within the corruption and bureaucracy bashing vignettes as well as between the corruption and bureaucracy bashing vignettes were not found. The theoretical and practical implications of these findings are discussed in the article.