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Reports on user differences in perceptions of mobile services in an evolving market, indicating strategic implications for firms.
This paper reports results on the evolution of m-services' market in a Western European context. We investigate Danish users' perceptions on a set of attributes similar to those utilised in an empirical research conducted during 2001, in what we expect to constitute a more mature market for m-services. Our objective is twofold: to confirm or reject the impact of the set attributes on consumer behaviour, and to highlight differences, which are bound to market evolution, between 'basic' and 'advanced' users. The results provide indications of an evolutionary path of strategic importance for firms with a competitive stake in advanced m-service's use.
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Constantiou et al. (2006) studied this question.
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