May 1, 1964

On the Accuracy of Recording of Consumer Panels: I

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Abstract

This paper describes research in which an empirical model was developed which predicted product recording accuracy based on product position in the diary form used, complexity of entry, frequency of purchase, and type of product.

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Cite This Study

Seymour Sudman (Fri,) studied this question.

synapsesocial.com/papers/6a2219b400d082f62f970a7b https://doi.org/https://doi.org/10.1177/002224376400100202

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4Economic effects of marketing research1953 · 2 citations
5A Comparison of Consumer Responses to Weekly and Monthly Purchase Panels1948 · 7 citations

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