Journal Article Consumer Electronic Publishing in the Competitive Environment Get access Walter S. Baer, Walter S. Baer 1Walter S. Baer is Director of Advanced Technology at Times Mirror Company Search for other works by this author on: Oxford Academic Google Scholar Martin Greenberger Martin Greenberger 2Martin Greenberger is IBM Professor of Computers and Information Systems and Professor of Public Policy and Analysis at the Graduate School of Management, University of California at Los Angeles Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 37, Issue 1, March 1987, Pages 49–63, https://doi.org/10.1111/j.1460-2466.1987.tb00967.x Published: 07 February 2006
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