This paper evaluates the ongoing change from modern to post‐modern paradigm and identifies a new paradigm. The modern paradigm (EEE) relies on neoclassical economics, egoistic interests and eco‐/employee efficiency. The post‐modern paradigm (SSS) has been established on the systems approach, stakeholder theory and sustainability. As modernism exploits and post‐modernism observes humans and nature, another paradigm is needed to reach genuine corporate sustainability. The pre‐Morphean paradigm (MMM) is developing on the triangle of morphic resonance, metamorphosis and Morphean mind. Pre‐Morpheanism understands humans and nature.
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Tarja Ketola (2009) studied this question.
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