Davao City Destination Competitiveness and Tourist's Behavior

Destination competitiveness is largely concerned with the destination's economic benefits in terms of revenues, taxation, employment, and the destination's and related companies' long-term growth, according to the supply side and/or tourism sector practitioners and policymakers (M Sigala, 2020).From the demand side, the tourists' perspective, destination competitiveness is inextricably linked to the overall quality of the entire tourism experience.The goal of competitiveness is to keep an organization's competitive position through positive consumer and shareholder perceptions while avoiding risks and seizing opportunities in a competitive environment.As a result, by continuing to expand the organization's offerings and skills, competitiveness can be better maintained (Tassawa & Banjongprasert, 2019).(Tassawa & Banjongprasert, 2019).The importance of a tourist destination's image is often recalled because it influences a person's subjective interpretation, subsequent actions, and destination preference.Images, not facts, are more important than tangible tools, and client expectations drive them to act or not act.Tourism is regarded as an important sustainable livelihood tool and a sector capable of supporting economic growth while also improving a location's social, cultural, and environmental aspects (A Khan, 2020).In this regard, a country that wants to grow while implementing a new competitive strategy must first understand the factors that help or hinder tourism.Tourist behavior refers to the circumstances that lead to consumers purchasing, using, and abandoning tourist services.Services are more difficult to market because they are considered intangible.They are further complicated by the fact that they are typically found in areas where consumer behavior occurs.Tourist behavior research has identified nine key concepts: decision-making, values, motivation, selfconcept, expectations, attitude, perception, satisfaction, trust, and loyalty.Rohman (2020) developed a model titled "A particular model of traveler's destination choice" with the goal of trying to describe awareness, preference, and choice among competing destinations.The model was developed based on research findings in behavioral and cognitive psychology, marketing, and tourism.The Philippines is