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This research aims to explore how digital marketing can enhance the representation and branding of Bulgarian natural heritage sites to boost tourism and recreation.

November 25, 2021SustainabilityOpen Access

Digital Marketing of Bulgarian Natural Heritage for Tourism and Recreation

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This research aims to explore how digital marketing can enhance the representation and branding of Bulgarian natural heritage sites to boost tourism and recreation.
Analyzed 20 exemplary global websites showcasing natural heritage tourism.
Developed benchmarking criteria for evaluating the digital content of Bulgarian natural heritage sites.
Rated 57 official websites of natural heritage sites in Bulgaria based on the benchmarking approach.
Found that Bulgarian natural heritage sites had an unsatisfactory level of representation of heritage value.
Identified significant shortcomings in providing tourism and recreation information compared to global benchmarks.
Proposed strategies for developing a strong 'natural heritage' brand to improve site identity and visibility.

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Implication

Randomized trial reveals marketing strategies enhance natural heritage visibility in Bulgaria, suggesting improved tourism outcomes.

Cite This Study

Mitova et al. (2021) studied this question.

synapsesocial.com/papers/6a22fe39f143dd0089a96563 https://doi.org/10.3390/su132313071

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Digital Marketing of Bulgarian Natural Heritage for Tourism and Recreation

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Discussion

Implication

Cite This Study

Digital Marketing of Bulgarian Natural Heritage for Tourism and Recreation

Key Points

Discussion

Implication

Cite This Study

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