Analysis highlights a gap in VR and AR for cultural tourism on the Bulgarian Black Sea Coast, suggesting improvements.
The aim of the research is to assess the impact of digitization of cultural and historical heritage on cultural tourism along the Bulgarian Black Sea Coast. The methods include an analysis of tourism websites and surveys with tour guides and representatives of tourism organizations. The results show that the lack of VR, AR, and virtual tours limits the attractiveness of the websites. Investment in technology and training is needed to improve accessibility and competitiveness of the region as a cultural tourism destination.
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Nikolova et al. (2025) studied this question.
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