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This research aims to explore how AI influences SEO strategies and practices in digital marketing.

June 6, 2026Open Access

The Impact of Artificial Intelligence on SEO Strategies

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Qualitative analysis reveals AI reshapes SEO practices, emphasizing user experience and ethical implementation.

This research aims to explore how AI influences SEO strategies and practices in digital marketing.
Qualitative exploratory methodology based on literature review and market trend analysis
Organizations effectively balancing automation and authentic experiences achieve better visibility in digital ecosystems.
AI has transformed SEO from keyword-centric approaches to user-centered, ethical strategies.
Increased emphasis on semantic relevance and ethical AI is vital for modern digital marketing.

Bruna Sotte de Carvalho (2026) studied this question.

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