What does this research mean for the field?

Question

Accepted Answer

Consumer intentions to engage in social commerce are primarily driven by message credibility, brand trust, product involvement, peer communication, and online social interaction propensity, which operate by increasing consumer satisfaction and social media dependency. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

Consumer intentions to engage in s-commerce: a cross-national study

Discussion

Member takes

Overview

Key Points

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