Emotional Devaluation of Distracting Patterns and Faces: A Consequence of Attentional Inhibition During Visual Search?

Visual search has been studied extensively, yet little is known about how its constituent processes affect subsequent emotional evaluation of searched-for and searched-through items. In 3 experiments, the authors asked observers to locate a colored pattern or tinted face in an array of other patterns or faces. Shortly thereafter, either the target or a distractor was rated on an emotional scale (patterns, cheerfulness; faces, trustworthiness). In general, distractors were rated more negatively than targets. Moreover, distractors presented near the target during search were rated significantly more negatively than those presented far from the target. Target-distractor proximity affected distractor ratings following both simple-feature and difficult-conjunction search, even when items appeared at different locations during evaluation than during search and when faces previously tinted during search were presented in grayscale at evaluation. An attentional inhibition account is offered to explain these effects of attention on emotional evaluation.