Navigating The Streets: A Pilot Study on Consumer Trust and Satisfaction With Street Vendors In Pune

Street vending constitutes a vital component of India’s urban informal economy, providing affordable goods and livelihood opportunities, particularly in cities such as Pune. Despite its economic and social significance, the sector continues to face regulatory, infrastructural, and hygienic challenges. This pilot study examines how socio-economic characteristics, market convenience, trust, and regulatory conditions influence consumer perceptions and satisfaction toward street vendors in Pune. Primary data were collected through a survey of 40 consumers and analysed using quantitative and qualitative methods. The findings indicate high consumer dependence on street vendors for daily necessities, driven by affordability, proximity, and product quality. While most respondents expressed trust in vendors and acknowledged their economic contribution, concerns regarding hygiene, congestion, and weak regulatory compliance persist. Reliability and validity tests confirmed the consistency of measurement scales. The study highlights the need for improved governance, infrastructure, and policy support to ensure sustainable and consumer-friendly street vending practices.