Corporate Social Responsibility as a Strategic Tool for Brand Reputation: Evidence from State Bank of India

Key Points

• This research aims to investigate how corporate social responsibility (CSR) influences brand reputation within state-owned banks.
• Analyzed stakeholder engagement through surveys and interviews with bank customers.
• Evaluated brand reputation metrics pre and post CSR initiatives.
• Utilized statistical analysis to determine correlation between CSR activities and brand perception.
• Significant improvement in brand reputation metrics after implementing CSR initiatives, with a 30% increase observed.
• Stakeholder engagement scores rose by 25% following CSR efforts, indicating increased consumer trust.
• Positive correlation found between enhanced CSR activities and overall brand loyalty, suggesting a strategic advantage.