Demonstrates effective customer churn reduction in the promotional products industry, suggesting improved retention management strategies.
To reduce customer churn in its drop-shipment business, Geiger GmbH implemented a machine-learning-based prediction system that helps sales representatives identify customers at risk of leaving. Integrated into a Power BI dashboard, the solution supports proactive retention management and prioritizes intervention efforts. The deployed model identifies more than twice as many future churners as random targeting.
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Schemm et al. (2026) studied this question.
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