Demonstrates revenue and margin improvements through AI-driven pricing in enterprises, indicating enhanced operational efficiency.
PepsiCo deployed two AI-driven systems, PromoAI and PricingAI, that combine machine learning with mathematical optimization to automate promotional calendar generation and base price recommendations at enterprise scale. Both tools have been adopted globally, compressing planning cycles from weeks to minutes while delivering measurable revenue and margin improvements.
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Llenas et al. (2026) studied this question.
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