Entrepreneurial resilience and empowerment among rural indigenous women entrepreneurs

Purpose This study explores the dynamics of entrepreneurial resilience and empowerment by examining the lived experiences of rural Indigenous Dayak women entrepreneurs in Sarawak, Malaysia. Focusing on this distinct group, the research investigates how access to resources, support mechanisms, and cultures and traditions shape the development of entrepreneurial resilience. The study further examines how such resilience facilitates personal, social, and economic empowerment among these women. Design/methodology/approach A qualitative research approach was employed, involving semi-structured interviews with fourteen rural Indigenous Dayak women entrepreneurs. The interview data were analysed using thematic analysis to identify key themes related to entrepreneurial resilience and empowerment. Findings The findings reveal that the resilience of rural indigenous women entrepreneurs is shaped by a set of interconnected factors. Key challenges include balancing cultural values with business demands, coping with financial constraints, and navigating uncertainty in the business environment. At the same time, resilience is strengthened by access to financial and digital resources, strong family and community support, and supportive government initiatives. Cultures and traditions, particularly values emphasising sustainability, respect for the environment, and harmony with nature, play a critical role in guiding business practices and decision-making. Collectively, these elements foster personal growth, social recognition, and economic empowerment among the entrepreneurs. Originality/value This research offers valuable insights into the intersection of entrepreneurial resilience and empowerment among rural indigenous women entrepreneurs. By illuminating the experiences of a distinct and under-researched demographic, it extends existing scholarship on gender, entrepreneurship, and rural development. The study also offers practical implications for policymakers and development agencies seeking to design context-sensitive interventions that promote gender equality, strengthen entrepreneurial ecosystem, and advance sustainable rural economic development.