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June 10, 2026Spanish Journal of Marketing - ESICOpen Access

Smart vs traditional hotels: a sentiment analysis investigation

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Authors

PRPaulo RitaNANuno AntonioJFJoao Freitas

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Overview

Sentiment analysis investigates differences in guest feelings between smart and traditional hotels, suggesting key insights for performance.

Key Points

  • This research aims to explore guest sentiments in smart versus traditional hotels and identify influencing factors.
  • Sentiment analysis performed on 8,147 TripAdvisor reviews from 2016 to 2021.
  • Data extraction utilized Python with the Selenium package for web scraping.
  • Compared various sentiment dimensions, including cleanliness and service quality.
  • No significant sentiment differences between smart and traditional hotels across most dimensions.
  • Traditional hotels rated higher in service quality compared to smart hotels.
  • Positive relationship found between dimension-specific sentiments and overall guest sentiments for both hotel types.

Cite This Study

Rita et al. (2026) studied this question.

synapsesocial.com/papers/6a2900266f82f25be989cd73https://doi.org/10.1108/sjme-10-2023-0271
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