The role of business intelligence in enhancing digital project management and sustainable performance: The mediating role of big data analytics

This research studies the impact of digital project management and sustainable performance enhancement by taking the role of business intelligence and the mediating role of big data analytics in destination management organizations in Jordan. The research aims to explore the main effects of business intelligence (BI) on digital project management and sustainable performance, with the role of big data analytics as a mediator. The research, using a quantitative approach, was employed by an online questionnaire aiming at employees and managers involved in digital project management in Jordanian Destination Management Organizations (DMOs). After collecting and analyzing 345 valid surveys through PLS-SEM, the results indicate that BI has an important positive effect on digital project management and sustainable performance, in addition to an indirect result through big data analytics (BDA). Furthermore, BI positively affects big data analytics skills, which sequentially give meaningfully to enhance digital project management. The intermediation analysis approves that BDA shows an important role in converting BI resources into real sustainable performance results. Generally, the research highlights the implication of supporting big data analytics talents to fully realize the revenues of BI systems and offers valuable theoretical and practical understandings for DMO managers looking to increase project results and provision digital transformation through data-driven decision-making.