Customers' Satisfaction Towards the Service Quality of Digital Banking Services ----- A Study in Visakhapatnam District of Andhra Pradesh

The rapid advancement of digital technology has transformed various aspectsof our lives, including the way we conduct financial transactions. E-banking, alsoknown as electronic banking, has emerged as a revolutionary mode of deliveringfinancial services, allowing customers to perform banking activities electronicallythrough digital platforms. The study examines the satisfaction levels of therespondents towards Digital banking services and it analyzes the associationbetween the demographic profile of the respondents and their level of satisfactiontowards Digital banking services. The present study adopts Qualitative andDescriptive Research design. Both primary and secondary data were analyzed fordrawing the conclusive inferences from this study. The sampling area selected for thestudy is Visakhapatnam district of Andhra Pradesh. Six banking organizationscomprising three public and three private banks were selected as the sampling unitsand Proportionate Random sampling technique was applied to draw the samplerespondents from the identified sampling units and the total sample size stands at 150sample respondents. Interview schedule method was applied for recording theresponses from the sample respondents. The statistical tools like percentages andChi-square test were applied for drawing the inferences from the study. The studyfinally concludes that there exists a significant association between the demographicfactors of the respondents and their level of satisfaction towards Digital bankingservices.